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Startup Profile: GoSlow Yarn — get live traffic updates in just one click


GoSlow Yarn is an app developed by Oluwatemilorun Isaac Akinbosede and Luqman Tobi Bello to help provide live traffic updates while commuting.

The app is designed such that users provide the traffic updates so others road users can see and gain useful insight from. These updates have been nicknamed as yarn, which is a pidgin word for “gist”.


Every yarn contains the traffic situation of a particular location, and a timestamp for users to always track the latest traffic updates. Users can like different yarns and start up a conversation by commenting on yarns that interest them. Interestingly, the yarns are presented in different memes with each indicating the situation of traffic; thus making it easier to give reports.

Thoughts

In this time and age where civilization is gradually fuelling development across the nation, one thing it has given rise to is traffic congestion. Especially in cities like Lagos, it often presents a serious challenge to free movement from one point to another. As such, the need for services that can give a live situation of traffic will be an advantage.

Already, there are a few startups attempting to solve the same problem, but GoSlow Yarn’s simplicity and conventional approach could likely give it an edge. With a meme feature that allows users to give live traffic reports without having to put so much thought into crafting a serious piece, it sure presents a way to buy the emotion of users towards the adopting the product.

To get started with the app and find out more, visit the website


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Lead Venture Analyst at Techpoint.ng. Eager to tell startup stories that offer Nigerians the much needed creative solutions to relate-able problems. Email: [email protected]

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